Filter Ireland’s campaign is ‘A Breath of Fresh Air’.
At See Dublin by Bike, we add: A Breath of Fresh Air – by Bike
That’s how it can be described; a breath of fresh air – in more ways than one. Dublin has a charm all of its own. It’s a bustling city, but fresh air, mountains, the sea and lively coastal villages are very close and accessible.
According to Fáilte Ireland:
The campaign seeks to reposition Dublin from a city that is defined mainly as a party city to a ‘must visit’ destination with an evolving breadth and depth of stimulating experiences to see and do. It is designed to move the perception of Dublin from a weak and one dimensional image to that of a city pulsing with life, from its ever evolving culture and curiosity to its vibrant people – emphasising that the city breathes life into those who visit. Furthermore, the campaign will stress that Dublin has a spontaneous openness, both in its city layout and its friendliness, which allows visitors to enter freely and easily find surprising experiences as its compact nature ensures that it is easy to explore what the entire city and region has to offer. – See more at: http://www.failteireland.ie/Utility/News-Features/News-Library/A-Breath-of-Fresh-Air-for-Dublin-as-New-Brand-and.aspx#sthash.9F8YUIjZ.dpuf